Today, iData will share three new retail business cases within different industries: “Online star”Hema food market、“Emerging fashion brand”Hotwind and“Creating a new ecological consumption model of child rearing”Kidswant,deciphering one by one for everyone.
How does “Online star” new retail Hema food market achieve half an hour delivery arrival within 5 kilometers?
Hema food market is an important project for Ali to explore new type of retail business, utilizing “Fresh E-commerce”as the entry point, covering the integrated business mode of fresh food and catering service by APP and offline physical stores, which combines with functions such as super market, catering, storage and sort out etc.
So how does Hema food market achieve order delivery efficiency increment? Hema store uses full-automatic logistics mode, logistics belt carries all the way from experience store picking commodity to warehouse shipment. To make sure order is trackable in subsequence delivery, order picker uses PDA to scan the number on the picking bag after receiving order, then based on what the PDA reflects the commodity’s rack position, name, numbering, the number of picking, the quantity to be picked etc., to find out specific commodity, order picker completes picking individual goods by PDA scanning the goods’ barcodes.Mobile handheld terminal PDA has multiple functions such as receiving goods, returning goods, new stock, inventorying, package, re-check etc. covering all aspects from inventory management, picking up goods to delivery.
Emerging fashion brand Hotwind explore new retail,optimize the ultimate experience of stores to achieve gorgeous transformation!
The arrival of the Internet era will push the traditional clothing/shoes brand to the cusp, fierce competitive environment made those impacted traditional clothing/shoes enterprises began to adjust the strategy to speed up the O2O deployment, consumer choice categories and ways also become more diversified.
Domestic fashion retail brand Hotwind launched WeChat member service platform to release electronic membership cards nationwide through the WeChat official account.
For the brand itself, recording the customer's consumption habits, product preferences and consumer portraits, accurate analysis, not only meeting customer needs better, but also providing the necessary reliable data for pushing new product information differentiation, determining the product ratio between different shops and after-sale service resource optimization. This big data collection and digging cannot be done without the help of PDA. The data of product’s attention rate ranking that PDA collected, can effectively help enterprise restocking, producing and design. On the other hand, PDA also does a maximized help to Hotwind to achieve real time inquiry for product price, sales volume, inventory, provide high efficient, convenient inventorying service.
In the future, Hotwind will also provide new functions like online query, goods transferring etc., committo become the leader of selection retail market by brand operation continuous optimization.
Kidswant subverts the traditional business logic, with digital operation, to achieve online and offline interoperability!
Digital lifestyle is shaping a new brand consumption era. Consumer’s consumption action becomes more complicated, has more expectation and choices for new technology utilization and digital live style. Kidswant is a company that perfectly combines technology service and strength of humanity.
Kidswant’s all channels’ business model, called the model of new retail, enterprises that can bring more values to the customer, certainly get more opportunities in the market development.